One Great Northern
Heavy industry redefined through high-fidelity design. Scale, precision, and authority for a dominant regional leader.
Organic search visibility
+280%
Attributed tender value
£1.2M
Average session duration
14min
Qualified lead volume
+156%
SERVICES RENDERED
TIMELINE
8 Weeks
CLIENT ROLE
Director, OGN
01 THE BRIEF
One Great Northern is a market leader in specialist lifting and heavy haulage. They required a digital presence that projected the massive scale of their fleet while maintaining a sense of surgical operational precision.
02 THE PROBLEM
"The industrial sector is plagued by 'template' websites. For OGN, this meant their digital presence looked small and unreliable compared to their physical dominance in the field, costing them high-value construction tenders."
03 THE SOLUTION
We built a cinematic showcase that uses scale as a design principle. Large-format industrial photography, technical asset indices, and a 'live fleet' dashboard feeling transformed their brand from a local provider to a national authority.
Full-bleed industrial cinematography
Custom asset management system for fleet tracking
Technical SEO strategy for construction and logistics
B2B lead generation engine for high-value contracts
TRUST CERTIFIED
"Avorria made us look exactly how we feel when we're on site: dominant and precise. The tenders we're winning now are proof of that."
Robert Greaves
Director, OGN
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