Peak Bikes
Performance meets precision. A brand and e-commerce experience built for cyclists who demand the best — on the road and on screen.
Online revenue growth
+220%
Average order value
£4,200
Time on product pages
+67%
Page load time (LCP)
0.8s
SERVICES RENDERED
TIMELINE
14 Weeks
CLIENT ROLE
Founder, Peak Bikes
01 THE BRIEF
Peak Bikes is a high-end British cycling manufacturer. They needed to pivot from a retail-heavy product grid to a brand-led experience that justified their premium price point and attracted global collectors.
02 THE PROBLEM
"The previous e-commerce site felt commoditized. The engineering precision of the carbon frames was hidden behind stock galleries and a cluttered interface that failed to convey the technical superiority of the product."
03 THE SOLUTION
We built a 'living spec-sheet'—a headless e-commerce experience that treats every bike like a performance machine. Using large-scale technical blueprints and cinematic photography, we turned the purchasing process into an engineering discovery.
Premium brand identity rooted in engineering precision
Custom bike configurator with real-time 3D preview
Editorial product pages with technical deep-dives
Headless commerce architecture for speed and flexibility
TRUST CERTIFIED
"For the first time, our website matches the quality of what we build. Customers now say the site convinced them before they even test-rode the bike."
Mark Henderson
Founder, Peak Bikes
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